Below is a collection of products geared towards lifestyle optimization. These “goods” are designed to enhance everything from sleep to mobility, and have been recommended by coaches, biohackers, and leading thinkers as tools of choice for helping to Reaching your Peak.


Browse this curated collection of books for entrepreneurs, thinkers, athletes, biohackers, or anyone looking to optimize their life through learning and perspective. The books below have been instrumental in shaping the lives of the Primal Goods Co. team and community, effectively helping us to continue to learn, develop, grow, and all Reach our Peak. We are always open to hearing the communities book recommendations! Shoot us your recs to: hello@primalgoodsco.com

"live as if you were to die tomorrow, learn as if you were to live forever."

-Mahatma Gandhi